| Bacardi Global has a total of four locations at the Hong Kong International Airport. Shown here are the designs for the promotion at some of the HKIA Sky Connection Shops.
To reflect the premium and creative image of one of Bacardi brands, Bombay Sapphire Gin, the Bacardi design team furnished the space utilising high quality materials such as mirrors, glass and silk-screening. The cool, blue colour scheme was created by adopting the Bombay Sapphire "blue" as the primary colour of the area.
Bacardi Global Conference, which was held in Hong Kong this year, coincided with this airport promotion. The senior management team took the opportunity to view and appreciate the work created by the Bacardi Global Travel Retail team. Bacardi management was greatly appreciative of Pico's efforts to work within an extremely tight timeframe, from the initial design concept development to the actual realisation. |